In an effort to save some money, my husband and I are very picky about our magazine subscriptions. We only get those that cater to our specific interests, and we decided that, if they no longer serve their purpose, we let the subscription expire. As it is, we only get three: scientific for him, running for me, and one for the whole family that focuses on current events. We used to have four, but I was getting a little tired of the same thing month after month and got bored. I mean, how many times can I make myself over, overhaul my happiness quotient, and un-clutter my life in one year?

Anyway, one day, my husband got a postcard in the mail from the current events magazine. We were in the kitchen – I was making dinner and he was going through the mail – when I heard him chuckle. Not the kind of chuckle he makes when he thinks something is amusing, but a kind of cynical chuckle. Like an “unfunny” kind of chuckle.

“What’s up?” I asked.

“Hmm,” he began. He flipped the card over, then back again. Then he quoted, “This is just a reminder that your subscription is about to expire. But no need to worry! Because you have opted for our convenient auto-renewal program, no action is required. We’ll simply charge your credit card $45 and delivery will continue as usual, with no interruptions. Should you have any questions about your subscription, please visit blah, blah, blah dot com, or call 1-800-blah and our team will be happy to assist you.”

I paused, mid-stir, and frowned. “Ok,” I said, not quite understanding what the exact nature of the problem was. So I asked, “I don’t understand. Is that not good?”

“Um, no,” he replied. “Especially since I only paid $20 for the subscription in the first place. Now they want to charge us $45 for another year?”

“Oh my,” I said. (Not really, but this is a tasteful blog.) “That’s more than double. That’s . . . that’s . . .”

“Stupid,” he finished my sentence. He proceeded to disappear to the computer room, then returned just a few minutes later and told me that the magazine’s website is offering the same exact subscription for $30. “Why should I let them charge me $45 when their website is offering it for $30?” he asked. I shrugged. I couldn’t think of a reason. Then he disappeared again, this time taking the phone with him. He returned a few minutes later, with that disgusted look on his face, put the phone on its cradle rather forcefully, and informed me that we were no longer going to get the magazine. Ok.

“Ok,” I said. “Why?”

“Because the guy I talked to said he couldn’t just lower the price for me. In order for us to get it for $30, we’d have to cancel our current subscription, then go online and sign up for it again, which means entering all our information again even though we already have a subscription.” He rolled his eyes and shook his head. “It’s not worth the hassle.”

So I guess we’re down to two magazines now.

Moral of the story? It’s twofold, actually. First, if you have magazine subscriptions, make sure you pay close attention to how much you paid, initially, for the subscription and how much your renewal will cost you. I’m not against paying for goods and services. Hey, people work hard and should be paid for their efforts, but don’t screw me over by charging me double (or more) for the next round! Charge me a fair price, treat me well, and I’ll be loyal. Secondly, automatic renewal is incredibly convenient – something I secretly love – however it’s also a marketing gimmick. Companies are counting on consumers to either forget how much they paid for the initial deal, or be so grateful that they don’t have to send something in by a certain date to continue service that they don’t pay attention to how much they’re being charged, or they’ll forget that they need to cancel by a certain date in order to not get charged. Or all three!!!

So do yourself a favor and be a savvy consumer. Pay attention to what you pay for things. Check the prices. Ask questions. Don’t be afraid to say ‘no’ to something you don’t think is fair. (But be reasonable, too!) Chances are companies will work with you to get you a good deal so you’ll stay. It’s win-win.