‘Tis the season to spend money . . . Fa la la la la . . . la la la la . . . Getting ripped off isn’t funny . . . Fa la la la la . . . la la la la . . . Tell the cashier that you’re watching . . . Fa la la . . . la la la . . . la la la . . . And be careful what you’re charging . . . Fa la la la la . . . la la . . . la . . . la!
Ah yes, the season of giving is upon us. It’s that time of year when we all gather ’round the blazing fire, sing carols, share our favorite foods and memories, and bask in the warmth and love of our families.
‘Tis also the season for long checkout lines, cranky customers, outrageously ridiculous retail hours, and headaches from trying to keep track of all the holiday sales and the lengthy receipts that accompany the trips to the mall.
It’s an exhilarating time of year, filled with good cheer (for the most part) and the satisfaction of seeing the excited faces of our loved ones as they open the gifts we’ve picked out especially for them. We’d love to buy something for everyone . . . and thus begins our quest to find the perfect gift at the right price so we don’t end up in the poorhouse. Every year I watch the news reports come in about how much people are spending and I’m inclined to believe that Black Friday for the stores puts everyone else in the red.
There are things you can do to survive the season, however. First, you can apply your willpower. (If you don’t have any, I strongly suggest you get some . . . quickly.) Second, you can buy my book or take my seminar and learn how to save up enough money throughout the year to cover your holiday expenses. (Yes, of course it’s a shameless plug, but what do you expect? :)) Third, you can learn how to read and understand store ads so you can get the most for your money without being taken for a ride.
For example, “2 for $15” is not the same as “Buy 1, get 1 free”. If it says, “2 for $15” you can usually buy 1 for just $7.50. You don’t always have to buy 2 to get that price. It’s a marketing strategy to move merchandise by getting consumers to buy more than 1, thereby spending more money. That’s not the case with “Buy 1, get 1” sales. If an item is normally $40 and it’s being advertised as a “B1G1” item, then you must buy 2 in order for the price to average out to $20 each. See the difference?
Some stores offer a percentage, such as 10%, 15%, or 20% off your total purchase. Take a close look at the ad though. You may not be able to get 20% off unless you spend a certain amount, like, say, $100. If you intend to spend that much at one store, $20 off is nice, but if you’re going for just one or two items you may not get any savings at all.
And if you use a coupon for anything that you buy, whether it be merchandise or food, check the coupon closely for any restrictions or conditions. I recently wanted to use a coupon at the grocery store and realized, too late, that I could only save the printed amount when I bought both of the items pictured. It wasn’t a “save 75¢ on this or that”, it was a “save 75¢ on this and that”. Ugh.
With all of the goofy new shopping hours to accommodate those people who just can’t seem to wait until 8 am, be careful to read their ads. The fantastic price on that TV, video game system, or automatic whatever-it-is may not be honored by the time you get to the store at 10 am. That price was only good from 1 am to 4 am. Sorry . . .
Or they may only have 3 of them and if you’re not waiting in line 3 days ahead of time, forget it . . .
Or you may only be allowed to buy 1 or 2 to get that ‘special’ price . . .
So . . . my advice? ALWAYS read the fine print on store ads and circulars. And when in doubt, ask at the checkout or ask a manager to clarify. You’re a savvy shopper, my friend. And you have a right to know. You also have the right to save a little dough. Then you can pat yourself on the back, relax, and enjoy the holidays with everyone you love. Isn’t that what it’s all about anyway . . . ?